PUGMENT

Fall 2018

Exhibition Runway Video Books 



There is no humanity in this world. There exist “clothes” and “fashion”.
Clothes simply exist in this world. They decompose at a slow speed, and finally fall into decay.
Fashion exists as light while expressing feelings that rapidly change without end.
Thus, fashions live in despair, destined to continue its existence through repetition throughout eternity.
Fashion can assume a human-like form when radiated onto a cloth as light.
Therefore, fashion seeks clothes, and radiates around them, in order to obtain a new life.



この世界に人間は存在しない。そこには「服」と「ファッション」がある。
服はその世界にただ存在している。ゆっくりと分解され、最後には朽ち果てる。
ファッションは、絶えず高速で変化する感情を持ちながら光として存在している。
繰り返しながら永遠に存在し続けることに絶望している。
ファッションは、光として服に照射されたときに人間のような身体を持つことができる。
ファッションは服を求め、服の上をさまよい、 命を獲得しようとする。




PUGMENT Fall 2018
1XXX-2018-2XXX
March 3 - April 1, 2018
KAYOKOYUKI、UTRECHT、N ID / N ID A DEUX


KAYOKOYUKI
March 3 - April 1, 2018
Fashion show: Saturday, March 3, 16:00-
2-14-14 Komagome, Toshima-ku, Tokyo, Japan
12:00 – 19:00 / Closed on Monday Tueday and national holidays

UTRECHT
March 6 - 18, 2018
Workshop:March 11
5-36-6 Jingumae 2C, Shibuya-ku, Tokyo, Japan
12:00 – 20:00 / Closed on Monday

N ID / N ID A DEUX
March 16 - 23, 2018
Reception:March 16, 17:00-20:00
1F 1-3-2 Jinnan, Shibuya-ku, Tokyo, Japan
12:00 – 20:00




Art Direction|PUGMENT
Photographer|Arata Mino, Harumi Obama, Kenta Cobayashi
Stylist|Koji Oyamada (The VOICE MANAGEMENT)
Music|aspara
Graphic Design|Shun Ishizuka
Voice|Hitomi Shimomura
Sound|Kazumichi Komatsu
Concept Adviser|Riku Iioka
Translator|Alice Ashiwa, Fabián Izaguirre, Fuyumi Murata, Yang Bo

Main Visual
Model|Fuyumi Murata, Hayato Kanno, Yu Goto

Fashionshow 2018.3.3 at Komagomesoko, KAYOKOYUKI, Tokyo.
Model|Aiko Koike, Chihiro Watai, Fukutaro (West Management Inc.), Fuyumi Murata, Inru Kobayashi, Takato Harashima (FRIDAY), Tamamo (étrenne)
Hairmake|YUI (CODE+LIM)
Hairmake assistant|Fuka Nishio (CODE+LIM)
Videographer|Hironori Itabashi
Lighting Design|Yoshikatsu Yamato
Stylist assistant|Akane Nishimura
Designer assistant|Yuri Shimizu
Graphic Design assistant|Minoru Furukori

Presentation 2018.3.16 at N ID / N ID A DEUX, Tokyo.
Model|Hayato Kanno, Mei, Saya Honno
Hairmake|Rie Tomomori (Rooster)

Support
Inori Otomo, Riko Goto, Kaori Seki, Yuri Chihara, Shota Watanabe, Yohei Watanabe, Mei Shirao

Special thanks
Nakako Hayashi, Yuichiro Jose Tamura, Mayumi Hosokura, Naoko Higashi (IMA), Sogo Hiraiwa (i-D JAPAN)

Always thanks
TH, NH, YM, KO, EM

KAYOKOYUKI
Kayoko Yuki, Takashi Osaka, Yoshi Enomoto

UTRECHT
Shie Okabe, Futoshi Miyagi, Akira Kuroki

DUNE CO., LTD.
Tatsuya Takahashi, Akemi Hashimoto, Junnosuke Saito



KAYOKOYUKI





UTRECHT





N ID / N ID A DEUX



Photo Arata Mino